Tuesday, November 26, 2019

Heroes in Literature Essays

Heroes in Literature Essays Heroes in Literature Essay Heroes in Literature Essay Heroes in Literature BY mana05136 Who is your hero? It could be a firefighter, a police officer, even a celebrity; but what makes a hero? What is a hero? A hero is someone who would give up everything to save or protect people around him. After reading the myth The Orphan Boy and the Elk Dog I saw an actual hero come from, literally, the bottom of the pack. The character rose up from the bottom, to the top for himself and his people. In The Orphan Boy and the Elk Dog, the main character, Long Arrow was deaf. He had no family, except for his sister who was adopted by another Indian tribe. No one wanted Long Arrow since he was deaf and couldnt speak. His tribe moved from place to place, always wanting to leave Long Arrow behind and one day they did leave him. Long Arrow ran after them as quick as he could and liquid came out of his ears bringing his hearing back. After he arrived at his tribe he was adopted by the chief. After a while, Long Arrow wanted to honor his adoptive grandfather by bringing he rare and unknown Elk Dogs. He went on a long Journey to find them, returned back with a herd of them and redeemed his grandfathers honor. Long Arrow didnt do this for glory; he did this for the love of his grandfather. After he did this deed, everyone looked up to him as a hero. You see; you dont have to have supernatural powers or a long cape to be a hero. This young man became a hero to save his family honor and show he was meant to be there in that tribe. Long Arrow was the tribes hero. My hero would be my mom. Yes everyone says their mom is their hero, but my mom has gone through a lot. She went through many obstacles in her life; a pregnancy at a young age, an abusive husband, and having to face her mothers disagreements on her life. Through all of this she has kept her head high and survived the brutal years of her life. Her friends would be out partying while she stayed home and changed diapers. Her friends finished school; she was trying to pay for her daughters school. My mom tries her very best o give me everything she never had. Although we have many disagreements, at the end of the day she was the person that gave me life. Im very grateful for that. Can anyone be a hero? Anyone can be a hero even without tights and a cape. Our definitions of heroes are very different. I believe that a hero is someone who is courageous, can admit they did wrong, and they can always get right back up after they failed miserably. A homeless man could be the hero who Just saved a girl from getting hit by a car. What do you think?

Friday, November 22, 2019

The History of Hair Styling Products and Tools

The History of Hair Styling Products and Tools Brushes were used as early as 2,500,000 years ago in the cave paintings of Altamira in Spain and PÃ ©rigord in France. These brushes were used to apply pigment to the cave walls. Similar brushes were later adapted and used for hair grooming. Brush Comb Trivia On New Years Day in 1906, Alfred C. Fuller, a 21-year-old entrepreneur from Nova Scotia, started the Fuller Brush Company from a bench located between the furnace and the coal bin in the basement of his sisters New England home.Camel hair brushes are not made of camels hair. They are named after the inventor, Mr. Camel.African American, Lyda D Newman patented a new and improved brush on November 15, 1898. Walter Sammons received a patent (US patent #1,362,823) for a comb. Hair Spray The concept of an aerosol spray originated as early as 1790 when self-pressurized carbonated beverages were introduced in France. However, it was not until World War II, when the US government funded research into a portable way for servicemen to spray malaria-carrying that the modern aerosol can was created. Two Department of Agriculture researchers, Lyle David Goodhue and W. N. Sullivan, developed a small aerosol can that was pressurized by a liquefied gas (a fluorocarbon) in 1943. It was their design that made products like hair spray possible, along with the work of one other inventor named Robert Abplanal. In 1953, Robert Abplanal invented a crimp-on valve for dispensing gases under pressure. This put the manufacture of aerosol spray can products into high gear as Abplanal had created the first clog-free valve for spray cans. Hair Styling Tools Bobby pins were first introduced to America in 1916. The very first hair dryers were vacuum cleaners adapted for drying hair. Alexandre Godefoy invented the first electric hair dryer in 1890. Thermo hair curlers were invented by African American inventor Solomon Harper in 1930. The pressing/curling iron was patented by Theora Stephens on October 21, 1980. Charles Nestle invented the first perm machine in the early 1900s. Early permanent wave machines used electricity and various liquids to perm hair and were difficult to use. According to Salon.com Technology columnist Damien Cave, Rick Hunt, a San Diego carpenter, invented the Flowbee in the late 1980s after marveling at an industrial vacuums ability to suck sawdust from his hair. The Flowbee is a do-it-yourself home haircutting invention. History of Hair Dressing Styling Hairdressing is the art of arranging the hair or otherwise modifying its natural state. Closely related to headgear, hairdressing has been an important part of the dress of both men and women since antiquity and, like the dress, serves a number of functions. Hair Dye The founder of LOreal, French chemist Eugene Schueller, invented the first synthetic hair dye in 1907. He named his new hair dye product Aureole. Baldness Treatment On February 13, 1979, Charles Chidsey received a patent for a treatment for male baldness. U.S. Patent 4,139,619 was issued on February 13, 1979. Chidsey was working for the Upjohn Company.

Thursday, November 21, 2019

HR management Essay Example | Topics and Well Written Essays - 1000 words

HR management - Essay Example It can be revealed that the definition of the abbreviation ‘SME’ depends upon the number of the employees that the organization employs. Smaller firms tend to differ in terms of the people they take up and the work done by them. The nature of the firm may be different depending upon the market context (Collings & Woods, 2009). It has been evident that the employees working with the smaller firms tend to display greater level of satisfaction in comparison to the larger firms. The major issue related to this fact is the difficulty to comprehend if the satisfaction has been derived from the size of the organization or it has been as a result of other contributing factors such as the leadership style, the familial culture or the role of the management (Collings & Woods, 2009). The Issues Relating to SMEs In Terms Of Personnel Management and HRM For the small and medium sized enterprises management of the human resources tends to become a cumbersome task. In such firms, the t raining program plays a vital role in assisting the small firms to set up their business. In addition to this training assists the firms in improving the working as well as operation of the overall business. Irrespective of the size of the firm, there is requirement of the skilled, qualified and committed workers as well as the managers in order to maintain the competitive position of the firm. It has been observed that the employees such as the workers or the managers are becoming increasingly mobile all around the globe and they tend to keep themselves updated with the new employment opportunities. In this context, the biggest challenge for the SMEs may be its inability to compete with the larger firms in terms of the payment of salary. They may also be more reluctant to train the managers since they are scared of poaching (Mittelstadt & Organization for Economic Co-Operation and Development, 2007). It can be mentioned that there is requirement of the technical as well as the mana gerial skill-development. There is further requirement of the highly specialized knowledge and greater degree of the training flexibility in order to provide the training support to the SMEs (Zanko, 2002). Even though the adoption of the human resource management related practices and methods may enhance the output as well as the survival of the small and medium-sized organization, it has been noted that there is high informality in small and medium sized organizations in comparison to the larger organizations. It can be revealed that the small and medium enterprises may not consist of enough abilities to establish the HRM practices, however with the employment of the skilled labours as well as the employees and with the interconnection with the other organization the SMEs can adapt to such practices (Bacon & Hoque, 2011). The strategic human resource management plays a considerable role in the small and medium enterprises. However, there are many SMEs that face serious human resour ce related troubles, while it can further be analyzed that it is the human resources that assist the organization in the expansion and sustaining of the competitive organization. The literatures on HRM fail to address the specific dilemmas of the small firms. Therefore, there is a need to point out the dilemma and solve them so that the people in the small and medium enterprises can be effectively managed (Brand & Bax, 2002). The management of the

Tuesday, November 19, 2019

Poverty Across the Globe Essay Example | Topics and Well Written Essays - 2000 words

Poverty Across the Globe - Essay Example In addition to this, it is also an important goal and issue for several international organizations, such as World Bank and United Nations. Growth in poverty scale can hamper social and economic growth of a country. Therefore, it is important for each and every individual of a country to fight against poverty in order to ensure sustainable growth of the country. This essay will discuss nature, scale and significance of poverty. In addition to this, the essay will try to discuss and assess the policies and practical interventions of two international organizations in the response to poverty. United Nations and CARE International have been considered as two international organizations for the purpose of this essay. Poverty can be considered as greatest scandal of contemporary era. Nature of poverty can be determined through its specific characteristics. Economic aspects of poverty generally focus on the material needs of human beings, such as clothing, shelter, food and safe drinking water. However, the nature of poverty can be divided into six different aspects, such as situational poverty, generational poverty, relative poverty, absolute poverty, ritual poverty and urban poverty. Situational poverty occurs through a sudden loss or crisis. According to several researchers, the effect of this situational poverty is temporary. Typical events or reasons can create situational poverty, such as divorce in a family, serious environmental disasters and severe health issues in a society or community. On the other hand, generational poverty is identified in such families, where two or more previous generations have taken birth with the scale of poverty. It is true that, these families can find it difficult to face this particular situation due to lack of supportive tools and aspects. Absolute poverty generally includes a scarcity of some basic necessities, such as safe and pure running water, food and

Sunday, November 17, 2019

An Analysis of the Stubbies Advertisement by Coca-Cola Essay Example for Free

An Analysis of the Stubbies Advertisement by Coca-Cola Essay The 2005 ‘Stubbies† advertisement by Coke-Cola owned soft drink company Lemon and Paeroa (LP) is constructed in such manner to produce ‘New Zealand’ within it text. The advertisement has been produced with particular attention and reference to New Zealand and New Zealanders, subjugating a sense of nationalism among viewers. This essay analyses and explains how LP creates and fosters a sense of national identity among viewers through elements of; nationalism, banal nationalism, and symbolism. The 1970s styled advertisement for LP was created by the production company Sliversceen Auckland. The storyline shows a formally dressed suited male entering a tailor shop and becoming acquainted with the casual clothing item of ‘stubbies’ shorts (Vist4ads 2005). These are an iconic clothing item associated with rural New Zealand and are coupled with values such as practicality and comfort. A range of men are then shown in variety of situations depicting the versatility of the stubbies shorts. Although a great deal of focus is given to the stubbies shorts, the item being advertised is the soft drink LP. It is drunk throughout the commercial, and the advertisement suggests that both stubbies shorts and LP are essential items of iconic ‘kiwi’ culture. This is reinforced through catchphrase ‘You were there and so was LP.’ The use of personal pro-noun ‘You’ connects and involves the audience with advertisement through the nationalistic branding technique of ‘co-creation (ZALA VOLCIC and MARK ANDREJEVIC 2011).’The reliance as brand placed upon consumers to build and disseminate the brands identity. The brand LP has constructed their advertisement in a particular way which leaves a reliance on consumers to reflect, build and distribute brand identity of being an iconic ‘kiwi’ favourite soft drink through drawing on their proud heritage and positive pastimes which make up New Zealand identity and culture. The consciousness of a space as a nation requires a level of imagination: a sense of people affiliating to the same state who negotiate and construct meanings. The definition of a nation requires a construction of representation of an image (Bell 1996). LP strives to be an iconic image which in turn encapsulates the embodiment of what it means to part of the nation of New Zealand. Media scholar Claudia Bell states that the building of a nation is not all natural, rather facilitated through socialisation mechanisms that guide us a citizens (Bell 1996). The advertisement aims to guide viewers to reflect on time when men wore ‘stubbies’ and ‘everyone just left their keys in the car anyway’. The portrayal by LP of these events is suggestive that these were ‘the good times’ for New Zealanders. The viewing population of New Zealand absorbs these values, reflections and associations with LP as assumptions of identity, which are unconscious taken on board. The connective association with LP and New Zealand national identity is an is an implicit marketing tool by Cola-Cola in order the present LP as New Zealand ’s drink of choice and a natural feature of a nation as summarized through the slogan â€Å"world famous in New Zealand since ages ago.† This reminds the viewer that a nation can only be formed through history which makes us unique as a nation. Production and construction of ‘New Zealand’ in the advertisement occurs through the advertising construction and production of banal nationalism. Banal nationalism is a concept founded by Michael billig which argues that the consistent reference to the everyday representations of the nation conceptually forms expressions of nationalism such as forming an imagined sense of national solidarity and belonging among those united in a national sense. Billing claims that everyday expressions of nationalism can be as important and reactivate as the representational flag-waving of nations. (PRIDEAUX 2009) Banal nationalism is repeated throughout the LP advertisement in a variety of ways. Firstly the sense of implied unity through the advertisements plotlines desires to be ‘our’ story and a snapshot of everyday New Zealand in the summer time of the 1970s. This is achieved through the voice-over language and popular expressions throughput the advertisement such as the colloquiums â€Å"back in the day† and ‘Kiwi’s.’ The casualness of the phrases projects a sense of understanding and unity among the New Zealand audience. The LP drinking New Zealanders shown the advertisement embody characters which are portrayed as typical ‘Kiwis’ in 1970s such as the small Maori boy with a large afro hairstyle posed next to his bike and the characteristic rural New Zealand bloke complete with singlet, jandals, and a mullet. Banal nationalism also occurs through the advertisement portrayal of typical New Zealand scenes which are familiar with such as the dairy, the rural country side, and a summer barbeque. These are relatable settings to almost any New Zealander and enables personal reflection. The symbols of banal nationalism symbols are most effective because of their constant repetition, and almost subliminal nature, therefore a very powerful marketing and advertising tool. The production of ‘New Zealand’ occurs in the LP advertisement through the placement of a range of symbols which are an attempt to reference and embody New Zealand as a nation. The repeated image of the kiwi bird along the window in scene when a stubbies clad male is impressing a pretty girl is not a coincidence. The kiwi bird is the product of New Zealand and being used to repeatedly remind viewers of their place in the nation, a process Michael billing describes as being ‘flagged,’ a term coined by nations overuse flying nation flags. The kiwi is iconic since the bird is native to New Zealand. The advertisement also couples the kiwi with other iconic symbols associated with New Zealand and national pride such jandals, and the act of a large summer barbeque which are symbolic of deeper meanings to the New Zealander such as relaxation and family. New Zealand indigenous symbols such as the kiwi bird that are distinctively New Zealand are particular important in the production of nationalism within advertisement simply as they are not British. Historically New Zealand derived symbols of national identity from the motherland such as Britannia (Bell 1996). The kiwi build nationality as it is naturally occurring and guides New Zealanders as citizens. Symbols are closely interlinked with national identity as they draw associations among viewers. The production of national symbols like the kiwi into this advertisement that is selling bottled soft drink is not random, rather an attempt to associate the idealised images associated with the symbol and merge with the marketed product o f LP. The advertisers wish to make LP symbolic and iconic and to naturally compel viewers to place LP into their symbolic category of what embodies New Zealand as a nation and what it is to be a New Zealander. New Zealand is multicultural nation and this has been understood by the advertiser by portraying a range of different New Zealander within the thirty second video clip. This is most effectively portrayed in the end scene of summer barbeque. The barbeque is made up both Pakeha and Maori attendees who seen chatting, relaxing, and drinking LP. The use of people who literally look like they are New Zealanders localises the advertisement for effective absorption of values. Although New Zealand has many cultural issues such as regular Treaty of Waitangi disputes, these are brushed aside and New Zealand mixed culture is produced and perceived as positive. Although LP is part of a global multinational company Coke-Cola this is ignored and the advertisement is produced with a distinct New Zea land feel leading consumers to believe the drink is of local origin, in particular the small town of Paeora which the drink shares its name. The advertiser claim ‘world famous in New Zealand’ also slants towards the projection the soft drink is locally produced and therefore competes on a level international soft drinks cannot. (Bell 1996). A key component of nationalism is an understanding of history and the intermingled of both of New Zealand major ethnic races pays homage to New Zealand colonial past and assimilating cultures. LP understands that the world is rapidly changing and globalisation is rapidly expanding and increasing the dominance of transnational marketplace therefore produced affirmation of ‘New Zealand† and nationalism with their stubbies advertisement to showcase and assert distinctiveness of the nation’s unique local, regional, and national identity (Bell 1996). â€Å"Any nation’s existence relies on some sense of loyalty to that nation, on patriotic sentiment, on awareness of nationalism. A sense of shared purpose, a pride in a place, acknowledgment of national success. All these combine in a sense of belonging (Bell 1996)†. Michael Billing noted that Billing noted that every day we are reminded that we belong to a nation through routine occurrences including using passports, the language of political speakers, the media and academia (Billing 1995 ). However through examination it has become apparent that nationalism has become a tool by advertisers to foster nationalist feelings to their audience. The advertisement establishes and produces New Zealand as a nation and then reproduces and represents New Zealand as an LP loving nation. In advertising, the power of recognition is manipulated for economic ends. The ‘stubbies’ advertisement shows an idealised version of New Zealand is order to create a collective inter est in the product. Bibliography Bell, Claudia. Inventing NZ: Everyday Myths of Pakeha Identity. Auckland: Penguin Books, 1996. Billig, Michael. Banal Nationlism . London : Sage Publishing , 1995 . PRIDEAUX, JILLIAN. Consuming icons: nationalism and advertising in Australia. Nations and Nationlism (School of Political Science and International Studies, The University of Queensland) 15, no. 4 (2009): 616–635. Vist4ads. LP stubbies. 2005. http://www.visit4ads.com/details.cfm?adid=20954 (accessed 08 2, 2013). ZALA VOLCIC and MARK ANDREJEVIC. Nation Branding in the Era of Commercial Nationalism. International Journal of Communication 5, 2011: 598–618.

Thursday, November 14, 2019

French Fascination With Food Essay -- France Food Cuisine Essays Paper

French Fascination With Food The delicacy of French cuisine, the diet du jour, a multiple sensory experience, wine, chocolate mousse, cheese. When one thinks of French cuisine, these are some of the aspects that run through our minds. The attraction to French food and the culture that presumes around it are what make French dinning so appeasing to the masses. Yet, when one thinks about the sensual delight of French cuisine and its affect no one would ever guess that the French cuisine, in all its glory, would be associated with concepts such as international technology availability, French agricultural research expenditures, or sustainable agriculture. But without concepts such as these, the availability of quality French food would be sparse. It is true that the ingredients of French cuisine are of the freshest, but those ingredients are at the center of a more important concept: French agriculture. French agriculture is associated with production disaggregated among cereals, non-cereal crops, milk, and animal products. France’s prices of these products, like real- cereal, have shown a dramatic decline amongst other prices over a sharp period of time. With declining prices of output products, there come important implications for both agricultural trade negotiations and for agricultural research policies in Europe and also the United States.(Bouchet,et.al.,1989) France has conducted research to ensure that there are no harsh implications of technical inefficiency with agricultural inputs which are directly related to environmental factors.(Lepitit,et.al.,1997) An example of this is France’s cereal production. Research to reduce such extremities like pesticides and fertilizer use from cereal production is a focus o... ...d development of France’s food industry one cannot understand why France had been a force, globally, in the agricultural sector of society. Their food isn’t too bad either. Literature Cited Bouchet F, Ordern D, Norton W G.(1989). Sources of Growth in French Agriculture. American Journal of Agricultural Economics, (71) 2, 280-294. Lepitit P.I., Vermersch D., Weaver D.R. (1997). Agricultures Environmental Externalities: DEA Evidence for French Agriculture. Applied Economics, (29) 3, 331-338. Gafsi, M et al. (2006). Towards sustainable farming systems: Effectiveness and deficiency of the French procedure of sustainable agriculture.Agricultural Systems, (90) 1-3, 226-242. Datamonitor USA, Germany, Europe, Asia-Pacific Industrial Profile. (2006). Food Retail Industry Profile: France, (Datamonitor: Food Retail in France; Reference Code: 0164-2058), 1-20.

Tuesday, November 12, 2019

Great Gatsby Chapter 9 notes

Fitzgerald draws his novel to its conclusion. This chapter allows him to make his final comment on the corrupt and destructive side of the American Dream. On one level it could be said that Gatsby represents the success story of the American Dream – the epitome of the stereotypical ascent from ‘rags to riches'. He drives his own fortune and prosperity acquiring great wealth and material possessions; but , ultimately, his dream fails anyway. Fitzgerald makes it abundantly clear just how distorted the collective vision of society had become with regard to the accumulation of wealth and the influence of mass media – represented by the eyes of T J Eckleburg. Such materialistic goals had overtaken the more altruistic and virtuous pursuits inherent in the original interpretation of the American Dream. In this chapter the reader senses Nick's great sense of despair, disillusionment and disgust. He is appalled by the behaviour he encounters in his preparation for Gatsby's funeral: ‘I found myself on Gatsby's side and alone.' After all the parties he had thrown for a countless trail of guests who paraded through his house ‘Nobody came.' The reader has now experienced Nick's journey, his voyage – note the sea imagery to which he refers in the final lines of the novel. It is interesting to note just how much Nick has matured as a result of his experiences: ‘†¦as he lay in his house and didn't move or breathe or speak, hour upon hour, it grew upon me that I was responsible, because no one else was interested – interested, I mean, with that intense personal interest to which everyone has some vague right at the end.' So, it is Nick who shoulders the final responsibility for Gatsby. Nick begins the chapter commenting on the impact of these events – remember he is writing from a retrospective stance two years later: ‘After two years I remember the rest of that day, and that night and the next day, only as an endless drill of police and photographers and newspaper men in and out of Gatsby's front door.' These seem to be the only people interested – the media. They are not interested in the man Gatsby, but rather the fabrication of the man, the lies and the gossip which go hand in hand with his own self-constructed image. Essentially the media contributes to the corruption of the American Dream. Nick ‘wanted to get somebody for him'. He feels loyal and protective towards Gatsby and so begins an avid search to do just this. But he tells us ‘no one arrived except more police and photographers and newspaper men.' Perhaps, one need look no further than at the history of the original image fabricators, the dream creators of Hollywood to learn of the pitiful and lonely existences of their more fragile stars. Strip away the veneer of glamour and wealth and all that really prevails is the very stark and harsh Valley of Ashes. All of this reinforces Nick's loyalty: ‘I began to have a feeling of defiance, of scornful solidarity between Gatsby and me against them all.' Nick begins to catalogue the callousness of the people who cannot hide their indifference to Gatsby's death. Wolfsheim declares ‘I cannot come down now as I am tied up in some very important business and cannot get mixed up in this thing now.' A pathetic euphemism for really saying he cannot be bothered – it's not that important. Next, there is Klipspringer who claims ‘Well, I certainly try†¦' when asked to attend the funeral but may be unable to because of ‘a sort of picnic'. However, he does get to the heart of the matter, ‘What I called about was a pair of shoes I left there†¦' Nick ‘felt a certain shame for Gatsby.' Fitzgerald now chooses this moment to reveal another aspect of Gatsby's past – his estranged father: ‘He came out to see me two years ago and bought me the house I live in now.' Gatsby has been generous with his money. It is Gatsby's father who reveals the sense of purpose and indeed the dreamer in Gatsby from his diary: ‘Rise from bed 6.00 AM Dumbbell exercise and wall-scaling†¦' He even had a list of endearing ‘General Resolves' which do imbue him with an innocence and a sincerity that enhances the reader's opinion of him, sadly after his death: ‘No more smokeing or chewing Read one improving book or magazine per week Save $5.00 (crossed out) $3.00 per week Be better to parents' The misspelling of ‘smoking' is deliberate by the way. Three people attend the funeral – Mr Gatz, Nick and Owl Eyes. Owl eyes is the only party guest who shows up. He is shocked to witness the absence of so many; ‘Why, my God! They used to go there by the hundreds.' It is interesting to note, bearing in mind the references to blindness that we encounter throughout the novel, that Owl eyes removes his spectacles before declaring the reality and moral truth of Gatsby's situation: ‘The poor son- of -a-bitch.' The blindness comes from within as can be seen from most of Fitzgerald's characters. Nick comments, ‘I see now that this has been a story of the West, after all – Tom and Gatsby, Daisy and Jordan and I, were all Westerners, and perhaps we possessed some deficiency in common which made us subtly unadaptable to Eastern life.' You will remember from ‘Death of a Salesman' that there is a similar East – West divide. Biff favours the freedom and happiness in the West whereas Willy relentlessly pursues the capitalist Eastern way of life – again exposing the corrupt nature of the American Dream. Nick has matured enough to see through the ‘racy, adventurous ffeel' of the East and its ‘enchanted metropolitan twilight' – he realises that beneath all the glamorous, glittering veneer there are ‘spasms of bleak dust which drift endlessly over it†¦' just like the ‘fowl dust' which ‘floated in the wake of his (Gatsby's) dreams'. The East represents capitalism and consumerism and indeed corruption of American society. The West was presumably still relatively innocent rating homespun values and the happiness of the individual. Nick is able to see this – but he is the only character in the novel who does. The East has ‘a quality of distortion'. Again, Fitzgerald juxtaposes the recurring adjectives, ‘grotesque' and ‘fantastic', once more alluding to the impossible dream with reality: ‘West Egg, especially, still figures in my more fantastic dreams†¦a hundred houses, at once conventional and grotesque, crouching under a sullen, over-hanging sky and lustreless moon.' There is no romantic presentation of this location for Nick – the place is given an eerie, dismal atmosphere, where the houses are personified as shrinking away from this depressing, all-consuming locale. Notably it is here Nick talks about the anonymous woman in white whom I have pointed out before: ‘†¦four solemn men in dress suits are walking along the sidewalk with a stretcher on which lies a drunken woman in a white evening dress. Her hand, which dangles over the side, sparkles cold with jewels. Gravely the men turn in at a house – the wrong house. But no one knows the woman's name, and no one cares.' This is a very sinister dream in which Nick envisions a woman in white – this woman could represent Daisy or Jordan or even one of the female guests at Gatsby's party. It does not really matter, for Fitzgerald she represents the anonymity and lack of substance of the typical 1920s female. She is suppressed by the superiority of her male counterpart who uses her to satisfy and fulfil sexual desire. The fact that the woman is drunk and therefore lacks control reinforces the status of women is such a society which has itself lost sight and control of any kind of moral fibre. Her hand ‘sparkles cold with jewels' suggesting the empty, shallow pursuit of such material possessions. The fact that the men drop her off at the wrong house and ‘no one cares' really captures the essence of something Daisy says earlier in reference to her daughter – ‘I hope she'll be a fool – that's the best thing a girl can be in this world, a beautiful little fool.' On first reading this seems like another very whimsical, even stupid and callous statement from Daisy but it is this very passage about Nick's nightmare that gives her comment weight and meaning and, perhaps, it's the most insightful thing she says in the entire novel. ‘They were careless people, Tom and Daisy – they smashed up things and creatures and then retreated back into their money or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess they had made†¦' This really contains the essence of Nick's loathing of such people. This triggers the memory of something he says at the beginning of the novel when he is about to relate his story to the reader: ‘When I came back from the East last autumn I felt that I wanted to be in uniform and at a sort of moral attention for ever; I wanted no more riotous excursions with privileged glimpses into the human heart.' We remember him talking about ‘the distinguished secret society to which she and Tom belonged.' A society which had such a callous disregard for human life; this can be seen by their reactions to the deaths of Gatsby and Myrtle – both of which are really perpetuated by Tom and Daisy respectively. They disappear – drifting off leaving chaos behind undoubtedly to begin a life elsewhere. The drifting which permeates the novel points towards the loss of moral and spiritual stability which must come from the core of the individual. Tom and Daisy can do this because they never really become attached to anything or anyone – they are indeed ‘careless' and their wealth allows them a certain freedom, an escape from reality. Finally Nick sums up the essence of the original American Dream: ‘And as the moon rose higher the inessential houses began to melt away until gradually I became aware of the old island here that flowered once for Dutch sailors' eyes – a fresh, green breast of the new world. Its vanished trees, the trees that had made way for Gatsby's house, had once pandered in whispers to the last and greatest of all human dreams; for a transitory enchanted moment man must have held his breath in the presence of this continent, compelled into an aesthetic contemplation he neither understood nor desired, face to face for the last time in history with something commensurate to his capacity for wonder.' This is a brilliant piece of description from Fitzgerald and quite poignantly encapsulates the real essence of the American Dream. Yet, it could not be sustained. The land became manipulated and exploited for human profit. But for the 17th century Dutch sailors it was, in those first moments, the ultimate land of growth, beauty and enchantment – ‘fresh, green breast of the new world'. It is clear that this is why Nick refers to Gatsby as ‘great' – †¦I thought of Gatsby's wonder when he first picked out the green light at the end of Daisy's dock.' This was what Nick admired – ‘his capacity for wonder' ‘He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night.' This is again referring to Gatsby's refusal to admit that his past could not be relived, or recaptured, just like his tenacious belief in the dream. The image of darkness and the attendant image of blindness is often used to foreshadow the inevitable failure of Gatsby's dream. Yet ‘Gatsby believed in the green light, the orgiastic future that year by yea recedes before us.' The green light here symbolises the dreams and hopes of society ‘It eluded us then, but that's no matter – tomorrow we will run faster, stretch out our arms farther†¦And one fine morning -‘ Nick refers here to the dreamer in all of us. He conveys the human need to dream, to be inspired, to be challenged. Yet, he knows it's important to be able to draw a line between the dream and reality – something Gatsby could never do. ‘So we beat on, boats against the current, borne back ceaselessly into the past.' We are all inextricably linked with our pasts – the past shapes the future. We know this obviously from history. Gatsby insisted on living in the past – his past with Daisy. Daisy could not isolate him from his past; he remained socially unworthy of her. Can any of us really escape the past. America itself struggled to shake off her more rigid European connections before the declaration of independence. Furthermore, the American Dream has become part of its past – a part of American history which no longer exists in the same way as it did then. The dream is impossible and this is what makes Gatsby's plight so tragic.

Saturday, November 9, 2019

Sustainable Development – Integrated Solution

Biodiversity and conservation aims to establish the multiple values that biodiversity can provide, specifically in nations rich in biodiversity. Conservation is a way forward to develop in environmentally friendly manner and it works on basic concepts of ecosystem resilience and sustainable use. There is a need to strengthen the capacity of marginalized biodiversity managers (for example, local and indigenous communities and traditional farmers) to influence policy, seize political opportunities, and move forward policy debates. Conservation of Biodiversity and other natural resources is not enough to attain the goal of developing sustainable solutions .An integrated approach which incorporates the concepts of conservative and preventive methods is the solution and it can be provided by means of Sustainable development. Integrated Solution – Sustainable development Development is need of every generation but now our present scenario of a global economy & a flat world demands Sustainable development. Sustainable development starts with the idea that the most sustainable aim for all is a better quality of life for everyone, not only now, but for generations to come, so we can say that it reflects the pattern of resource use that aims to meet the human needs while preserving environment in such a way that carrying capacity of natural systems is utilized in an economic manner so that future generations would be able to meet there needs. It is not only about preserving environment but also it focuses on managing natural, social, & produced capital in a prudent manner & it is not recession to to pre-modern lifestyles as understood by many people which is a mis-conception.It is basically resolving conflict between various competing goals & involves simultaneous pursuit of eco-prosperity, environmental quality & social equity. We need to use natural resources at the rate at which they can be replenished within a proper time period, there is a need to change from old centered ways of doing businesses to new approaches that involve cross-sectoral coordination & integration of environmental & social concerns into all development processes. Also there is a need to provide delivery of competitively priced goods & services that satisfy human needs & bring quality of life while progressively reducing ecological impact. Proper legitimate & protected rights are also required to enable effective practice of personal responsibility & development of mechanisms to protect environment. Obstacles to sustainable development – Natural capital may not be substitutable, consumption may be irreversible (e.g. Ecosystem services) & multifunctionality of many natural resources which are difficult to replenish once the systems are degraded highly. What has been done & what can be done now- Today in world, large investments are going on in projects involving renewable resources e.g. – India Renewable Energy Development Agency(IREDA) will be investing US $ 3.39 billion dollars for development of renewable energy sector projects during 11th 5 year plan, Govt. has also formulated National policy on bio fuels. Clinton Climate Initiative (CCI) has signed a memorandum of understanding with Gujarat government for setting up 5 solar parks. Similar initiatives are also going on in various nations but along with this there is a need for a Sustainable Business Model which not involves mass consumption & mass disposal models, which focuses on developing technologies to improve environmental conservation features of products, facilitate application of such features, as well as technology for innovative manufacturing processes that require less energy & this type of business model is required in every nation whether it is developed or developing but developed nations should work in this regards first as they have enough resource & capital to develop such technologies. Many small initiatives can be proved very helpful in sustainable development if implied in a nation – Buy fresh food rather than processed food(low carbon), develop retail stores in which solar roof tops are there, managing livestock operations in a prudent manner & reducing energy consumption there, developing & promoting products which can be recycled easily & developing software’s which can be updated easily etc. Many such initiatives can help a lot in sustainable development but a proper Sustainable Business Model is need of today for every organisation(profit or non-profit) in every nation.

Thursday, November 7, 2019

De Feestdagen †Het essay in Nederlands (Dutch)

De Feestdagen – Het essay in Nederlands (Dutch) Free Online Research Papers De Feestdagen Het essay in Nederlands (Dutch) „In de hedendaagse consumptiemaatschappij lijdt deze tijd van het jaar helaas aan een commercià «le vervuiling die de werkelijke geest dreigt te veranderen† Benedictus XVI Een tijdje terug liep ik door de straten van Amsterdam en de intocht van Sinterklaas was aan de gang, en ik herinnerde mij hoe leuk ik dat vroeger altijd vond. Sinds jaren besloot ik weer eens te gaan kijken. Ik zag de Sint en de Pieten langs komen en bij de eerste blik leek er weinig veranderd, maar toen ik wat beter naar het geheel begon te kijken zag ik dat de kinderen McDonalds vlaggetjes in hun handen hadden met daarop de Sint en het logo van de ‘Mac’ duidelijk in beeld. Niet veel later kwamen er een aantal Pieten voorbij rijden op hun paarden die opzichtig gesponsord waren door de Rabobank. Sinterklaas werd geboren in 270AD en stierf op 6 december 340AD in Myra. In zijn leven was hij een bisschop die vele goede dagen verrichtte, daarom werd hij later ook heilig verklaard. Later veranderde zijn sterfdag in een feestdag en kreeg Sinterklaas meer trekjes van de Germaanse God Wodan. Ook had het feest van Sinterklaas alles te maken met symboliek, neem bijvoorbeeld de pepernoten, die stonden voor de vruchtbaarheid en werden vroeger gemengd met geldstukken, tegenwoordig met suikergoed, helaas. De symboliek verandert natuurlijk altijd bij dit soort feesten, en maak ik me dan ook niet druk om. Maar vooral de moraal van het Sinterklaas feest lijkt in de afgelopen jaren drastisch te zijn veranderd. Ik kan me nog herinneren dat ik vroeger als klein kind met mijn moeder naar het haventje van Naarden ging om daar de intocht te bekijken. En ook al stond het daar atlijd zwart van de mensen, ik kan me niet herinneren dat ik daar met een vlaggetje van een fast-food keten in mijn hand stond. Natuurlijk wilde ik altijd zoveel mogelijk cadeau’tjes maar dat wil elk kind op die leeftijd, toch heb ik het idee dat het de laatste jaren flink uit de hand is gelopen en dat het eens zo gezellig familiefeest een graaifeest voor de kinderen, een ‘dure maand’ voor de ouders en een maand van torenhoge omzetcijfers voor bedrijven is geworden. De kinderen eisen nu de nieuwste spelcomputers, dure opmaaksets en plastic nep-baby’s terwijl ik al blij werd van een chocolade letter die op wonderbaarlijke wijze in mijn schoen was gekomen. De hele mythe die om het Sinterklaas feest hangt dreigt ook te verdwijnen, de ene dag komt de Sint in Friesland aan en de volgende dag in Amsterdam. En dan verschijnt hij ook nog elke vijf minuten op een ander tv-programma. Het lijkt me dat dat voor de kinderen behoorlijk verwarrend kan gaan werken. â€Å"Maar dat hebben die kinderen toch helemaal niet door.† Hoor ik vaak mensen zeggen. Misschien dat ze inderdaad niet direct door hebben dat Sinterklaas bij wijze van spreken met een Replay-meiter rondloopt, maar ze zien het wel als iets normaals. Zo gaat het ook met de cadeau’tjes, hete ene jaar krijgen ze een Xbox omdat dat op hun verlanglijstje stond dus het volgende jaar vragen ze nog iets duurders omdat ze denken dat het normaal is. Wat voor een volwassenen moeten dat later dan worden kan je je dan afvragen. De kinderen worden van jongs af aan aangeleerd dat ze alles krijgen wat hun hartje begeert, wat als zij later de grote mensen wereld instappen en niet zomaar all es krijgen. Die gaan het zwaar krijgen. De commercie haakt natuurlijk graag in op de koopgekte want die maken gouden winst in de december maand. Zo wilde ik op vijf december nog even een chocolade letter kopen voor mijn ouders want we gingen het niet vieren dit jaar, maar het leek me toch een leuk gebaar. Dus ik stap vrolijk de HEMA in en ga opzoek naar een paar chocolade letters, die daar al sinds half oktober staan te wachten om gekocht te worden. Ik kon ze niet vinden dus ik besloot het maar te gaan vragen aan zo’n fijne HEMA-mevrouw met wortelbroek, blijkt dat er nog à ©Ãƒ ©n rekje over is. En op de plek waar eerst de chocoladeletters lagen, waren het nu de kerstballen die daar lagen te wachten. En dat op vijf december! Het is toch te gek voor woorden dat we in de huidige comsumptie maatschappij al het volgende volks feest beginnen te vieren terwijl het andere nog niet eens is afgelopen. Reken maar dat de paaseitjes al in de winkel liggen na de kerstvakantie. Nu moet ik toegeven dat ik nu behoorlijk conservatief overkom, iets wat absoluut niet ben of wil zijn. En ik heb ook geen hoge pet op van de paus of religie in het algemeen, laat dat duidelijk zijn. Maar op dit punt ben ik het toch wel gedeeltelijk met paus Benedictus XVI, het lijkt wel of in deze tijd van het jaar de consumptiedrang, die het hele jaar door ook aanwezig is, een extra dimensie krijgt en iedereen zomaar hersenloos dingen gaat inslaan onder het mom van ‘gezellig’. Ik ben overigens niet van mening dat we terug zouden moeten naar de ‘werkelijke geest’ en normen en waarden van vroeger. Je moet natuurlijk wel je tijd mee gaan, maar ik denk dat iedereen wel eens zou moeten stil staan bij het ‘hoe’ en ‘waarom’ van de feestdagen en het consumptie gedrag in het algemeen. 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Tuesday, November 5, 2019

Words That Turn on the Root Vert

Words That Turn on the Root Vert Words That Turn on the Root Vert Words That Turn on the Root Vert By Mark Nichol The Latin verb vertere, meaning â€Å"turn,† is the source of a number of English words that pertain to shifting one’s position from the status quo. The list below defines many of these terms (those with prefixes, and their various grammatical forms); a subsequent post will continue the discussion of additional words in the vertere family: those with suffixes and those with the variant root vers rather than vert. Vert is a rare verb meaning â€Å"turn in some direction,† and those four letters constitute the foundation of most words on this list. When attached to a prefix stemming from the element ad-, it yields the verb avert (from the Latin verb avertere, meaning â€Å"turn away†), which retains the sense of its etymological source (usually in the sense of prevention) and the adjective averse, meaning â€Å"disinclined,† and the noun aversion, describing a disinclination bordering on distaste or disgust. Advert, of the same Latin derivation, means â€Å"turn toward,† though this sense is rare; the word is (in British English) now more common as an abbreviation for the noun advertisement. The verb advertise originally meant â€Å"inform† or â€Å"warn†; eventually, it acquired the connotation of â€Å"call attention to goods for sale,† and the noun became likewise associated with announcements of available products. (In American English, the short form is ad, often misspelled in lay writing as add, perhaps from an erroneous association with addition.) The act of using advertisements, and the industry based on doing so, are called advertising. To â€Å"turn† something or someone so that it or him or her is in agreement with something or someone else (whether a device to be made compatible with another or a person whose beliefs are to be aligned with another’s) is to convert; the concept is called conversion. Converse, meaning â€Å"talk,† is a back-formation of conversation, which originally meant â€Å"living together† and subsequently became a euphemism for sexual intercourse; this sense slightly preceded that pertaining to speaking with someone else. Someone who speaks with others, generally in the context of complimenting the person for skill in doing so, is a conversationalist; a rare variant is conversationist. To divert is to turn away; to present multiple qualities (thus turning away from a single reference point) is to be diverse. An act of turning away is a diversion, and an act of making something more diverse, or the natural process by which this occurs, is diversification. Evert and its adjectival and noun forms, which pertain to turning out or over, are rare, but invert, meaning â€Å"reverse,† is commonly used to describe turning something upside down; the noun is inversion. Subvert has the same general meaning, with the connotation of upending what is considered standard; the adjectival form is subversive, and the noun is subversion. The verb pervert, originally an antonym for the religious sense of convert, came to mean, more broadly, â€Å"corrupt.† The word as a noun, by association, refers to someone with deviant sexual urges; perv (sometimes perve) is a slang truncation of the noun and as a verb pertains to perverted behavior. A corruption of accepted behavior or belief, meanwhile, is called a perversion; the adjectival form for the former sense, meanwhile, is perverse. The verbs extrovert and introvert mean â€Å"turn outward† and â€Å"turn inward,† respectively; each also serves as a noun describing a person with a personality consistent with the respective meaning. The adjectival forms are extroverted (alternatively, extraverted in the context of psychology) and introverted, and the action of turning outward or inward is described, respectively, as extroversion or introversion. Someone who exhibits both personality traits is an ambivert, and that state is called ambiversion. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and Toes40 Fish Idioms5 Keys to Better Sentence Flow

Sunday, November 3, 2019

Evaluation of Corporate Social Responsibility and the Risks of being Dissertation

Evaluation of Corporate Social Responsibility and the Risks of being non-CSR Entity - Dissertation Example This research will begin with the statement that the expansive literature on the topic of CSR comprises various definitions and explanations of the construct. For instance, the European Commission defines the concept of corporate governance as â€Å"A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders on a voluntary basis.† In addition to that, a generally understood and applied definition in the management literature is expounded by Davis by defining CSR as â€Å" the firm’s considerations of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social and environmental benefits along with the traditional economic gains which the firm seeks.† Moreover, there are other terms similar to the construct of the CSR including â€Å"corporate sustainability†, which focuses on long-run shareholder value by including principles particularly in nine other areas: governance, ethics, transparency, financial return, business relationships, community involvement, employment practices, environmental protection and product value. As a result, the activities attached with the concept of corporate sustainability remain largely analogous to the basic contents of the CSR. The CSR is an amalgamation of a number of corporate activities focusing on the welfare of stakeholder groups other than investors, such as suppliers, employees, charitable and community organizations and customers. One significant segment of CSR activities consists of corporate donations or contributions of products or cash to community and charitable organizations. For instance, Whirlpool Corporation (2010) arranged and donated a refrigerator to every home built by the Habitat for Humanity particularly in the affected areas of North America. Moreover, employees are also significant stakeholders for the companies. Companies carry out cert ain employee welfare related initiatives on a voluntary basis. Employee welfare includes initiatives from the facility of educational advantages to health care issues including providing them on site health clinics, wellness classes, fitness centres focusing on the issues such as work related stress management. Workplace safety has also become a critically significant factor of employee welfare; many companies have developed and established codes of conduct for employee safety and welfare and to their suppliers as well. Companies’ CSR activities also emphasis on meeting and fulfilling customer desires including protecting future generations. They intend to develop and sell such innovative products and services that appeal to customers’ environmental concerns via diminishing harmful product packaging and making it more durable and sustainable as well. Other CSR activities encompass â€Å"green† development and production practices and services, such as reducing e missions, conserving energy, reducing packaging materials, employing recycled materials, and sourcing materials from the suppliers located close to manufacturing installations. In this regard, Sony (2010) manages the harmful impacts of its greenhouse gas emissions by installing for carbon dioxide emissions from shipping, production, storage and other product use activities. Furthermore, companies often get involved with customers and vendors in their efforts to reduce their footprint and increase their environmental efforts. In this regard, Wal-Mart (2006) developed and announced a program measuring suppliers on their ability to diminish packing; and along with a goal of reducing up to 5 percent of total packing during the period 2008 to 2013. Why do firms involve in CSR activities? There remain various reasons underlying organization’s inclinations to get involved in socially responsible endeavours. First, organizations may prefer to remain